Online marketing What exactly is Digital Marketing?

We spend twice as much time online today as we did fifteen years ago, so a lot has changed. With unlimited access to information, the way we shop - both B2C and B2B - has changed dramatically. That's why traditional marketing methods are less effective than they were a few years ago.

Marketing is about connecting with your target audience in the right place at the right time. Today, that means meeting your target audience where they spend most of their time: online.

That's where digital marketing comes in; digital marketing is the umbrella term for all your online marketing efforts. In other words, any form of marketing that takes place online.

But what exactly is Digital Marketing?

Digital marketing is the promotion of your business using online channels and concepts such as a website, search engine optimisation, digital advertising (paid), social media, blogs, etc. to achieve your objectives.

From website to online branding, there is a whole range of tactics and tools under the Digital Marketing umbrella.